
The Power of Critical Thinking and How Astutely Apple Competes
Apple has a streaming service called Apple TV+. Is Netflix winning against Apple TV+? First Order Thinking: Yes. Measure both against streaming metrics like minutes

Apple has a streaming service called Apple TV+. Is Netflix winning against Apple TV+? First Order Thinking: Yes. Measure both against streaming metrics like minutes

In 2022, Google earned USD 162 bn and Meta earned USD 114 bn from ads. This means significant talent in these companies is deployed to

Many things in life compound – skills, relationships, money etc. Money is the easiest to measure. But measurability is not the same as importance. Skills,

Focusing on a niche and reaching the top in it? Reaching the top 10% is easy. But getting to the top 0.1%? That is a

Consulting – Thinking Beyond First Order Effects – If a local area is devastated by floods destroying many houses, there will be a huge demand

In consulting interviews, we test for logical reasoning, insights, communication with case studies. Here I cover the logical reasoning part. Interviewees increasingly come with memorized frameworks.

We tend to believe that innovation is the key to market success. This is often untrue. The value may lie hidden and may not even

Theme parks are an interesting study in business. Children’s preferences impact their entire business model. The ideal revenue maximizing situation for a theme park is

Building a business is essentially taking assets and combining them in a way that they become more valuable. Let us say you have some gold.

Are your meetings draining your bank account? “I have too many meetings in my calendar,” is a common complaint in the corporate world. Yet even those who